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Virginia Bain | SHIFT(ED) Performance

Performance coach, educator, and host of Own Your Shift. Helping high-achieving women build strength, confidence, and sustainable success through coaching that transforms more than your body.

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How is October already Here?

How are we already in October? Before we know it, it’ll be Halloween and then, dare I say it, Christmas! Before the calendar fills up, let’s make room for a few things that matter to you. Work, family, and social commitments have a way of claiming our time before we’ve decided where we fit into it. If your own health has slipped down the list, start with something manageable: two scheduled workouts, a breakfast you can prepare ahead, or a little time to think about what you need. This month,...

After attending several core-lates classes, a combination of Pilates and core training, I left with a concern: how much of this programming accounted for the women actually taking the class? In the classes I attended, I did not hear diastasis recti acknowledged or see modifications explained specifically for it. I know there are instructors who do this well. My experience still raised a question worth asking: when we market a class to women, how well are we prepared to coach the changes...

September 7th is World Menopause at work day A woman can bring years of experience, strong judgment and real ambition to her work while navigating a demanding stage of midlife. Employers have a role in making that experience manageable. Perimenopause and menopause affect everyone differently. Symptoms can include disrupted sleep, hot flashes, anxiety, joint discomfort and changes in concentration. Some women have few symptoms. Others experience effects that reach into their workday. A...

SHIFT(ED) Performance September is the new January. And if you know, you know. Summer is fun. Schedules get loose. Vacations happen. Patios happen. Kids are home. Work routines change. Training gets moved around. Meals become a little more spontaneous. And then September hits. Suddenly everyone is ready to get their shit together again. But here's where I want you to do things a little differently this year: Don't start over. You don't need to punish yourself for summer.You don't need a...

Maybe we're drawn to those moments because that feeling is so rare This week I went to a concert, and I paused for a moment… to absorb the crowd and watch an entire venue sing the same words at the same time. There’s a thing that happens when a group of people are doing one thing together, and it stops being a bunch of separate people and becomes something singular. A body with one voice. I have always felt a pull toward live music for this reason: the beauty, the collective harmony, the...

I’ve been thinking a lot lately about what our industry celebrates. We celebrate the before and after photos. The goal weight. The stage physique. The race medal. The transformation. And don’t get me wrong, those moments matter. They represent hard work, commitment, and the courage to change. But what I’ve come to believe after more than 20 years of coaching is this: The transformation isn’t the finish line. It’s the introduction. Because what happens after the goal? What happens when the...